Drive smarter engagement across the customer journey

Drive smarter engagement across the customer journey

Source link Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those that are …

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Google Discover performance reports improve accuracy

Google Discover performance reports improve accuracy

Source link Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated. This update started on November 28, 2022. Please note that you …

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Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager

Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager

Source link Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. Soon, Instacart will improve on the new Promotions offering with Free Gifts, and Buy One, Get One (BOGO). What Instacart …

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What it takes to be a subject matter expert in search marketing

What it takes to be a subject matter expert in search marketing

Source link Search marketing continues to be a rapidly evolving space.  There is a great demand for search marketing talent – specifically for people with subject matter expertise.  I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.”  But is this true? What does it take …

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